Twitch: what it is, how it works and how to advertise on it

In a scenario in which Facebook, Instagram and Twitter dominate the scene when it comes to communication and promotion, another platform has been able to carve out its own space and become the best known live streaming service in the world: Twitch. Already very popular overseas and among gamers around the world, Twitch is gradually attracting the attention of the international community, establishing itself among the promotional channels preferred by companies. Let’s find out how this platform works and how to effectively integrate it within our social media marketing strategy.

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