For over forty years, the Japanese have been dining with KFC’s fried chicken on Christmas Eve. Thanks to a targeted marketing campaign, the fast-food chain was in fact able to create a real Christmas tradition. Let’s see how.
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3D billboards and the new frontiers of OOH Advertising
Billboards are one of the oldest forms of advertising and new digital 3D technologies have further expanded their potential, outlining new frontiers for Out of Home ads. Do they represent the future of advertising?
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Coldplay & marketing: The recipe for a successful strategy
How did Coldplay achieve worldwide success? In addition to producing music capable of conquering several generations, the British band uses a careful marketing strategy for its communication and gigs. Let’s see it.
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Scarcity Marketing: the fear of shortage to sell more
Purposely creating purchase barriers might seem counterproductive, but with scarcity marketing it is possible to take advantage of psychological levers to increase sales. Let’s see how.
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The irreverent marketing genius of The Boys
The Boys is now in its third season and Amazon is focusing a lot on it, so much so that it has dedicated several multi-channel marketing campaigns to the show. Let’s analyse these strategies.
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How to leverage NFTs in marketing
In just a few years, NFTs have become a mass phenomenon that has generated a multi-billion-dollar market. Therefore, there are many brands that have decided to leverage NFTs within their marketing strategies. But what exactly are NFTs? How are they used? Let’s see 4 successful examples.
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Promoting the territory with territorial marketing
The promotion of the territory is the result of various marketing and communication activities that take the name of territorial marketing. In this article we will see what it is exactly and how to implement it.
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Marketing vs. ROI: Two successful case studies
In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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SEO: 5 trends to keep an eye on in 2022
A successful SEO strategy allows to increase the exposure of a web content and attract more visitors. However, search engines algorithms are always implementing new features to improve user experience, so SEO is always changing. In this article, we will delve deeper into 5 SEO trends that will be key in 2022.
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How to Organise Successful Hybrid Events
The combination of face-to-face and virtual events makes it possible to take advantage of the best of both formats to provide visitors with quality content in the way that best suits their needs. In this article we will see how to promote and organise successful hybrid events, exploiting all the characteristics of the two formats.
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