Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.
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Logo redesign: what it is, when to do it and current trends
Throughout its history, a brand may decide to revamp its logo and its visual identity. The reasons why a company decides to redesign its logo can be the most diverse. In this article, we explore what a corporate brand redesign is, when to do it, what aspects to take into consideration and which are the main current trends.
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Livestream Shopping: what it is, advantages and how to set up an effective strategy
Livestream Shopping is emerging as a new marketing model for selling products online, interacting with users and acquiring potential customers in real time. In this article, we deepen what is this new trend coming from China, what are its advantages and how to create a successful Live Commerce strategy.
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Influencer marketing: the trends you should follow in 2022
Creativity, originality and technological innovations are the keywords that will accompany influencers and creators throughout 2022. Read the article to find out the influencer marketing trends of 2022.
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Social Media Advertising: 4 trends to keep an eye on in 2022
Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms. Read the article to find out the 4 social media advertising trends to keep an eye on in 2022.
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How to leverage YouTube to market your business
YouTube is the most used video sharing platform in the world and the second most visited website. Its global popularity makes the platform an essential tool in marketing and communication activities. However, like any other social network, there are some best practices to follow to be successful and make the most of the platform. Let’s see which ones.
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Google Ads: what is it and how to use it?
How to use Facebook Business Suite: The complete guide
Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.
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How to organise a safe in-person event
What are the necessary measures for organising events? When and where is the Green Pass mandatory? How can you ensure participants’ safety during an event? In this article we try to answer the numerous questions concerning the organisation of in-person events.
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How to create an effective visual content marketing strategy
Visual content marketing is a digital marketing strategy that allows you to communicate with your target audiences using an engaging visual format that can grab their attention within seconds. Read the article to find out what exactly visual content marketing is, why it is an extremely powerful communication tool and how to create a successful strategy.
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