Artificial intelligence: its role in today’s society and in marketing

In recent times, we often hear about artificial intelligence and how it is increasingly influencing our lives. As a matter of fact, AI is gradually shaping the way we live and work by creating multimedia content of all kinds and supporting companies with innovative and smart software. Especially in the world of marketing and communication, the AI is becoming a useful tool on several fronts: from creating multimedia content, to generating textual content up to data analysis. In this article, we analyse what artificial intelligence is, what the main fields of application are and what the pros and cons of this technology are.

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How to leverage short-form videos to boost your marketing strategy

In recent years, short-form videos have become extremely popular on different social media platforms thanks to their ability to capture users’ attention in seconds, entertain viewers and communicate with them effectively and concisely. But how to properly integrate this format into a social media marketing strategy? Read the article to find this out!

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WhatsApp Business: what it is, how it works and how to make the most of it to grow your business

WhatsApp Business is the app developed by Meta Inc. to facilitate communication activities for SMEs and simplify their interactions with customers thanks to a series of tools that allow you to drive better customer support, automate and quickly reply to messages and show the catalog of products and services within the app.

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Femvertising: the evolution of women in advertising

In response to the advertising campaigns that for decades have represented a stereotyped and idealised image of women and of the female body, a pro-female trend was born in 2014 aimed at overcoming gender stereotypes and promoting inclusiveness and gender equality: femvertising. Let’s see what it is.

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5 social media trends to watch out for in 2023

The world of social media runs fast and evolves constantly. On the one hand, social networks are constantly launching new options and tools. On the other hand, brands and users have increasingly diversified needs. Understanding and being aware of all these changes is key to make the most of all the tools provided by the various social platforms out there. Read this article to discover the 5 social media trends to watch out for in 2023.

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Did Coca-Cola Invent Santa Claus?

One of the most iconic figures of the Christmas time is undoubtedly Santa Claus, the chubby and likeable man who delivers gifts to children around the world every year on a sleigh. Although Santa Claus is loved and appreciated globally, few know his true identity, his story and the reason why he is often associated with one of the most important companies in the world: Coca-Cola. We will delve into the whole story of Santa Claus in this article.

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Twitter and Musk: Where we’re at

After months of negotiations, Elon Musk has finally completed the acquisition of Twitter. A few weeks after the end of the negotiation, the US entrepreneur implemented a series of changes – highly criticized by many – which are revolutionizing not only the social network but also the company’s organization. Let’s delve into the whole story in the following article (UPDATING).

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Communicating art and culture: the Uffizi marketing strategy

Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.

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BeReal: what it is and how it works

Launched in 2020, BeReal is the new social network that is progressively gaining popularity all over the world, questioning the logic and algorithms of all the major social platforms we know. Spontaneity and authenticity, the absence of filters and likes make this platform unique in its kind. Read the article to find out about the concept and functioning of this new app and discover why it is called the anti-Instagram social network.

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