How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

Keep reading

Communicating your brand effectively: The power of storytelling marketing

Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values ​​of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.

Keep Reading

How to create an effective infographic: Tools and tips

Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.

Keep reading

5 things to do to improve the website’s usability

In the current competitive scenario, in which consumers are increasingly connected but less willing to accept errors, problems and long loading times, the usability and ease of use of a website have become important differentiating factors. In this article we delve deeper into what usability is and how to make your website easy to navigate.

Keep reading

How to leverage Instagram to market your business in 2021

With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.

Keep reading

How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

Keep reading

B2B Marketing: how to set up an effective multichannel strategy

Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.

Keep reading

Digital advertising: The 5 most important trends to follow in 2021

What will happen to digital advertising in 2021? Will there be an increase or decrease in advertising budgets? How and where should marketers invest most? And what will be the main strategies to reach the right target? Here are some trends that will accompany us in the year following that of the outbreak of the Coronavirus pandemic, which we would prefer to leave behind but that we must take into consideration as it is strongly linked to the trends that we present in this article.

Keep reading

Google Tools: 5 must-have tools for digital marketing

With approximately 3.5 billion searches per day, Google is the most used search engine in the world. In addition to being the most visited site globally, Google offers a series of indispensable tools for those who want to get noticed and succeed in the digital world. Let’s learn more about these tools.

Keep reading