How to use Facebook Business Suite: The complete guide
Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.
Keep reading
How to organise a safe in-person event
What are the necessary measures for organising events? When and where is the Green Pass mandatory? How can you ensure participants’ safety during an event? In this article we try to answer the numerous questions concerning the organisation of in-person events.
Keep reading
How to create an effective visual content marketing strategy
Visual content marketing is a digital marketing strategy that allows you to communicate with your target audiences using an engaging visual format that can grab their attention within seconds. Read the article to find out what exactly visual content marketing is, why it is an extremely powerful communication tool and how to create a successful strategy.
Keep reading
How to leverage Twitter to market your business in 2021
With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.
Keep reading
Communicating your brand effectively: The power of storytelling marketing
Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.
Keep Reading
How to create an effective infographic: Tools and tips
Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.
Keep reading
5 things to do to improve the website’s usability
In the current competitive scenario, in which consumers are increasingly connected but less willing to accept errors, problems and long loading times, the usability and ease of use of a website have become important differentiating factors. In this article we delve deeper into what usability is and how to make your website easy to navigate.
Keep reading
How to leverage Instagram to market your business in 2021
With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.
Keep reading
The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
Keep Reading