Author: Ilaria

Since I was a child, my school career has been driven by a passion for what I wanted to do when I was grown up. So I graduated in modern languages and cultures at the University of Pavia and now I'm studying journalism and communication at the University of Bergamo. Today I do what I like most: I work in the technical publishing industry dedicating myself in particular to social media and digital marketing at Eos Mktg&Communication, the publishing house of the international ipcm® magazines. If I had to describe myself in three words according to my hobbies and interests, I would say: globetrotter, shopaholic and motorsport-addicted.

Influencer Marketing: how it works and how it has evolved

Our purchasing choices have always been influenced by the opinion of other people: in the past by word-of-mouth and by the advice of friends and acquaintances, today also by influencers. In a society where social networks are an integral part of our life, companies have rethought their communication and marketing strategies to promote their products and consolidate the brand.

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How Coronavirus changed the digital world and online habits

We are facing one of the most difficult historical periods. Much of the world’s population is forced to stay at home because of the lockdown due to the global Coronavirus pandemic. This radical change in our routine has led to a change in our habits of using Internet and social media, which in turn are carrying out important updates.

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Social Media Marketing: What Are the Advantages of a Targeted Strategy?

The diffusion and easy accessibility to social media platforms led them to become an excellent communication tool. If used correctly they allow companies to obtain a wide spectrum of benefits: the increase in brand awareness, direct contact with your target audience, up to the collection of new leads.

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