Our purchasing choices have always been influenced by the opinion of other people: in the past by word-of-mouth and by the advice of friends and acquaintances, today also by influencers. In a society where social networks are an integral part of our life, companies have rethought their communication and marketing strategies to promote their products and consolidate the brand.Keep reading
How to create a successful corporate logo: rules and tips
How to create a logo that can best express and communicate the identity of your brand to your customers? What characteristics must a logo have both from a graphic and functional point of view? How can you highlight your brand’s strengths and mission in a few pixels? Here are some tips for designing and creating a perfect company logo.Keep reading
How Coronavirus changed the digital world and online habits
We are facing one of the most difficult historical periods. Much of the world’s population is forced to stay at home because of the lockdown due to the global Coronavirus pandemic. This radical change in our routine has led to a change in our habits of using Internet and social media, which in turn are carrying out important updates.Keep reading
Social Media Marketing: What Are the Advantages of a Targeted Strategy?
The diffusion and easy accessibility to social media platforms led them to become an excellent communication tool. If used correctly they allow companies to obtain a wide spectrum of benefits: the increase in brand awareness, direct contact with your target audience, up to the collection of new leads.Keep reading