EEAT is the acronym for Experience, Expertise, Authoritativeness and Trustworthiness – values that play a fundamental role when it comes to content quality and search engine optimization. In this article we explain in detail what it is, how the content quality is assessed and how to build and improve the EEAT.
Keep reading
Digital Marketing Trends 2023: What to expect from the digital world
What does the digital world have in store for us in 2023? Have we really left the period of great change behind us? In this article we analyse the most important digital marketing trends to guide our strategy in 2023.
Keep reading
Duolingo and gamification as the key to success
With 37 million active users per month in 2021, Duolingo is one of the most popular apps for learning a new language. The ingredients of its success are ease of use, the possibility to make progress even when we’re short on time and a good dose of gamification. In this article, we analyse what gamification is and how it has been used successfully by Duolingo.
Keep reading
Apple’s Mail Privacy Protection: What changed for email marketing
Mail Privacy Protection, one of the latest features introduced by Apple to protect the privacy of its users, has had a strong impact on email marketing and on how some performance data are tracked, in particular the open rate (and consequently the CTOR). In this article, we explain what Apple’s Mail Privacy Protection is and how it has revolutionized the rules of email marketing.
Keep reading
10 things not to do on social media
We all know the best practices for managing a brand on social media. But are we sure we also know what shouldn’t be done when it comes to communication and branding on social platforms? In this article, we list 10 practices to avoid to successfully promote a brand on social networks.
Keep reading
The 5 stages of the customer journey
Knowing the customer journey is essential to push the right communication levers and send the right message at the right time. In today’s article we explain in detail what the customer journey is and how to implement the 5-stage model.
Keep reading
How to create successful Reels
Reels quickly became Instagram’s flagship format, on which Zuckerberg is betting to compete with TikTok. The potential of Reels is very high and knowing how to create them (and be good at it) will be an important skill to have, also in light of Instagram’s intention to create a full-screen scrollable feed, very similar to that of TikTok, which will certainly favour short videos. In this article you will find some tips on how to create successful Reels and what not to do in order to avoid penalties.
Keep reading
5 tips to create a music marketing strategy
With the term music marketing we refer to all those strategies aimed at promoting our music. In this article we explain why it is important and we provide 5 tips to create a music marketing strategy to launch your music, your personal brand and create a fanbase.
Keep reading
Fila: The story of a successful rebranding
In today’s article we retrace the history of the Fila clothing brand, from its success in the 70s as a sportswear brand, to the crisis at the end of the 90s up to its rebirth in the 2010s, thanks to well-thought-out rebranding operation.
Keep reading
10 things to do to create a successful YouTube video
Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.
Keep reading