How to create an e-commerce marketing strategy

The digital push and the Coronavirus pandemic have given a new impetus to one of the sales tools par excellence: e-commerce. Already able to catalyse the interest of millions of users, today more than ever e-commerce is an essential mean both to retain customers and to expand one’s reach. It works well for both B2B and B2C; both for big brands and start-ups. In this article, we retrace the steps that led to the consecration of e-commerce in the digital sales scenario, focusing on the characteristics that a successful e-commerce must have and on how to set up an e-commerce marketing strategy.

Keep reading

How to create an editorial calendar: Best practices and tools

The editorial calendar is an efficient tool for organizing and planning content. Having it is essential to organize the workflow, manage the team and ensure consistency in content publication across all the channels that make up our communication ecosystem. In this article, we explain exactly why it is important to have an editorial calendar and how to create it, also with the help of some useful tools.

Keep reading

How to create an effective Content Marketing strategy

Everything we publish online, from social networks to the website, collaborates to create and spread our brand. Therefore, to maintain a clear and easily identifiable communication style, it is important not to improvise but to develop an effective content marketing strategy in line with our brand. In today’s article we delve deeper into what content marketing is, what it means to do content marketing and how to create an effective content marketing strategy.

Keep reading

How to create a podcast: 6 things to do

Podcast is the new black, some would say. Indeed, listening to podcasts has become a habit for many people. Dealing with a potentially endless list of topics, podcasts have not suffered the backlash of the end of the lockdown but rather, the pandemic seems to have consecrated them among the most appreciated and effective forms of communication for both personal and corporate branding. In this article, we retrace the steps that led to the success of this format and delve deeper into the steps to take to create, prepare and promote a podcast.

Keep reading

Ambient Marketing: what it is, advantages and examples

Ambient marketing or ambient advertising is a highly creative communication strategy, which effectiveness, especially in terms of brand awareness and brand recognition, can be very high. In this article we explain what it is and its advantages, presenting also some examples of really successful ambient marketing campaigns that show that often you don’t need a big budget to create a successful marketing campaign but only creativity.

Keep reading

6 Digital Marketing Trends to follow in 2021

If 2020 was the year of coronavirus, 2021 will be the year in which the responses and new behaviours that have emerged following the spread of the pandemic are consolidated. In this article, we list 6 marketing trends and some important considerations to keep in mind in order to set up an effective marketing strategy in 2021.

Keep reading

Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

Keep reading

Neuromarketing: what it is, how it works, examples and methods

What is neuromarketing? What are the methods and tools of this discipline? Can it really help us determine the most effective forms of communication to influence the consumer’s decision process? In this article we offer an overview of this discipline, which is based on the methodologies of neuroscience, and present two case studies that attest to its potential, as well as the importance of knowing how to communicate to consumers at a cognitive level.

Keep reading