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Google Tools: 5 must-have tools for digital marketing

With approximately 3.5 billion searches per day, Google is the most used search engine in the world. In addition to being the most visited site globally, Google offers a series of indispensable tools for those who want to get noticed and succeed in the digital world. Let’s learn more about these tools.

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Neuromarketing: what it is, how it works, examples and methods

What is neuromarketing? What are the methods and tools of this discipline? Can it really help us determine the most effective forms of communication to influence the consumer’s decision process? In this article we offer an overview of this discipline, which is based on the methodologies of neuroscience, and present two case studies that attest to its potential, as well as the importance of knowing how to communicate to consumers at a cognitive level.

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How to organize Covid-19-proof events (including hybrid ones)

What measures will need to be taken to ensure the safety of attendees during an event? What characteristics must a location have to ensure a safe execution? How many people to involve and/or invite? How to make the most of the new frontier of hybrid events? In this article we try to answer these “million-dollar” questions to shed some light in this climate of uncertainty.

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How to leverage LinkedIn to market your business in 2020

LinkedIn is one of the most effective tools to market your business. In fact, thanks to the many options and features available (some of which quite hidden or underestimated), we have the opportunity to promote our business to a highly specialized target not only through paid ads but also organically. In this article, we offer you a complete overview of the major LinkedIn features, strategies and useful tips for implementing an effective personal profile and company page, as well as a preview of upcoming updates.

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How to create a marketing strategy for an SME

With limited resources and a business organization that sometimes does not give the right importance to marketing, navigating through things to do, tools and platforms to create an effective strategy for promoting the brand, products and services of an SME can be difficult. However, there are some best practices to consider when setting up an effective marketing strategy, both online and offline. We have summarized them in 10 points.

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TikTok: What is it, how it works and how to use it for business

TikTok is certainly the social phenomenon of the moment: in just a few years it has been able to carve out a place of honour among the most used and appreciated social networks, perhaps precisely because of its ability to bring together the most creative minds, launch original formats and set trends. But how exactly does TikTok work? What can be done on this platform and how can it be exploited by brands to promote themselves? In this article, we have tried to sum up the key factors that make for TikTok’s success, also looking at the future (rather uncertain on some fronts) of this app.

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