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BeReal: what is this new social network becoming popular worldwide and how does it work?

Launched in 2020, BeReal is the new social network that is progressively gaining popularity all over the world, questioning the logic and algorithms of all the major social platforms we know. Spontaneity and authenticity, the absence of filters and likes make this platform unique in its kind. Read the article to find out about the concept and functioning of this new app and discover why it is called the anti-Instagram social network.

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The ultimate guide on the main digital marketing KPIs

Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.

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How to create successful Reels

Reels quickly became Instagram’s flagship format, on which Zuckerberg is betting to compete with TikTok. The potential of Reels is very high and knowing how to create them (and be good at it) will be an important skill to have, also in light of Instagram’s intention to create a full-screen scrollable feed, very similar to that of TikTok, which will certainly favour short videos. In this article you will find some tips on how to create successful Reels and what not to do in order to avoid penalties.

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Communicating sustainability with green marketing

Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.

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