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How to create a podcast: 6 things to do

Podcast is the new black, some would say. Indeed, listening to podcasts has become a habit for many people. Dealing with a potentially endless list of topics, podcasts have not suffered the backlash of the end of the lockdown but rather, the pandemic seems to have consecrated them among the most appreciated and effective forms of communication for both personal and corporate branding. In this article, we retrace the steps that led to the success of this format and delve deeper into the steps to take to create, prepare and promote a podcast.

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How to leverage Instagram to market your business in 2021

With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.

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Ambient Marketing: what it is, advantages and examples

Ambient marketing or ambient advertising is a highly creative communication strategy, which effectiveness, especially in terms of brand awareness and brand recognition, can be very high. In this article we explain what it is and its advantages, presenting also some examples of really successful ambient marketing campaigns that show that often you don’t need a big budget to create a successful marketing campaign but only creativity.

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Twitch: what it is, how it works and how to advertise on it

In a scenario in which Facebook, Instagram and Twitter dominate the scene when it comes to communication and promotion, another platform has been able to carve out its own space and become the best known live streaming service in the world: Twitch. Already very popular overseas and among gamers around the world, Twitch is gradually attracting the attention of the international community, establishing itself among the promotional channels preferred by companies. Let’s find out how this platform works and how to effectively integrate it within our social media marketing strategy.

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How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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6 Digital Marketing Trends to follow in 2021

If 2020 was the year of coronavirus, 2021 will be the year in which the responses and new behaviours that have emerged following the spread of the pandemic are consolidated. In this article, we list 6 marketing trends and some important considerations to keep in mind in order to set up an effective marketing strategy in 2021.

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B2B Marketing: how to set up an effective multichannel strategy

Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.

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Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

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Digital advertising: The 5 most important trends to follow in 2021

What will happen to digital advertising in 2021? Will there be an increase or decrease in advertising budgets? How and where should marketers invest most? And what will be the main strategies to reach the right target? Here are some trends that will accompany us in the year following that of the outbreak of the Coronavirus pandemic, which we would prefer to leave behind but that we must take into consideration as it is strongly linked to the trends that we present in this article.

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