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Corporate events: A guide to the types and how to organize them post-Coronavirus

How do we choose between the different types of corporate events? How do we plan an effective communication strategy? What measures will we need to take to ensure people’s safety during our event? And how to make the most of the new virtual and hybrid events formats? Here are some guidelines to better organize our event in the post-Coronavirus era.

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How Coronavirus changed the digital world and online habits

We are facing one of the most difficult historical periods. Much of the world’s population is forced to stay at home because of the lockdown due to the global Coronavirus pandemic. This radical change in our routine has led to a change in our habits of using Internet and social media, which in turn are carrying out important updates.

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6 Marketing Trends 2020 that we can’t ignore

Engaging and establishing a relationship of trust with consumers but also with employees, presenting ourselves as a competent and reliable source in our sector; interactive content enriched by augmented reality; the exponential growth of visual content and voice search; rich snippet and featured snippet; the key role of micro and nano influencers. Here are the most important 2020 marketing trends to follow up-close.

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Social Media Marketing: What Are the Advantages of a Targeted Strategy?

The diffusion and easy accessibility to social media platforms led them to become an excellent communication tool. If used correctly they allow companies to obtain a wide spectrum of benefits: the increase in brand awareness, direct contact with your target audience, up to the collection of new leads.

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