B2B Marketing: how to set up an effective multichannel strategy

Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.

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How to create a marketing strategy for an SME

With limited resources and a business organization that sometimes does not give the right importance to marketing, navigating through things to do, tools and platforms to create an effective strategy for promoting the brand, products and services of an SME can be difficult. However, there are some best practices to consider when setting up an effective marketing strategy, both online and offline. We have summarized them in 10 points.

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10 TED Talks on marketing and communication not to be missed

How do successful leaders communicate? Why do some videos go viral? Can social networks really influence our life and choices? Is it possible to increase our chances of success simply by adopting a certain communicative language? Here are 10 interesting TED Talks about marketing and communication that offer an answer to these questions and then some.

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