Are you ready to know what the future of graphic design will be? From 3D graphics to inclusive illustrations, here are the top 5 graphic design trends to watch out for in 2023.
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Logo redesign: what it is, when to do it and current trends
Throughout its history, a brand may decide to revamp its logo and its visual identity. The reasons why a company decides to redesign its logo can be the most diverse. In this article, we explore what a corporate brand redesign is, when to do it, what aspects to take into consideration and which are the main current trends.
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8 Graphic Design Trends to inspire your 2022
In this article, we explore 8 graphic design trends to keep an eye on in 2022.
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How to create an effective infographic: Tools and tips
Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.
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The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
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How to create a successful corporate logo: rules and tips
How to create a logo that can best express and communicate the identity of your brand to your customers? What characteristics must a logo have both from a graphic and functional point of view? How can you highlight your brand’s strengths and mission in a few pixels? Here are some tips for designing and creating a perfect company logo.
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