Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.
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5 tips to create a music marketing strategy
With the term music marketing we refer to all those strategies aimed at promoting our music. In this article we explain why it is important and we provide 5 tips to create a music marketing strategy to launch your music, your personal brand and create a fanbase.
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How to leverage NFTs in marketing
In just a few years, NFTs have become a mass phenomenon that has generated a multi-billion-dollar market. Therefore, there are many brands that have decided to leverage NFTs within their marketing strategies. But what exactly are NFTs? How are they used? Let’s see 4 successful examples.
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Fila: The story of a successful rebranding
In today’s article we retrace the history of the Fila clothing brand, from its success in the 70s as a sportswear brand, to the crisis at the end of the 90s up to its rebirth in the 2010s, thanks to well-thought-out rebranding operation.
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Promoting the territory with territorial marketing
The promotion of the territory is the result of various marketing and communication activities that take the name of territorial marketing. In this article we will see what it is exactly and how to implement it.
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Livestream Shopping: what it is, advantages and how to set up an effective strategy
Livestream Shopping is emerging as a new marketing model for selling products online, interacting with users and acquiring potential customers in real time. In this article, we deepen what is this new trend coming from China, what are its advantages and how to create a successful Live Commerce strategy.
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10 things to do to create a successful YouTube video
Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.
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Marketing vs. ROI: Two successful case studies
In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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Influencer marketing: the trends you should follow in 2022
Creativity, originality and technological innovations are the keywords that will accompany influencers and creators throughout 2022. Read the article to find out the influencer marketing trends of 2022.
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SEO: 5 trends to keep an eye on in 2022
A successful SEO strategy allows to increase the exposure of a web content and attract more visitors. However, search engines algorithms are always implementing new features to improve user experience, so SEO is always changing. In this article, we will delve deeper into 5 SEO trends that will be key in 2022.
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