How to create an e-commerce marketing strategy

The digital push and the Coronavirus pandemic have given a new impetus to one of the sales tools par excellence: e-commerce. Already able to catalyse the interest of millions of users, today more than ever e-commerce is an essential mean both to retain customers and to expand one’s reach. It works well for both B2B and B2C; both for big brands and start-ups. In this article, we retrace the steps that led to the consecration of e-commerce in the digital sales scenario, focusing on the characteristics that a successful e-commerce must have and on how to set up an e-commerce marketing strategy.

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Link Building: what it means and how to implement it

It is now well-known that Google and the other search engines use several factors to rank a website in the best possible way within the search results. One of these factors are backlinks: links hosted on a website that refer directly to another page. Therefore, it is essential to obtain many of them and of excellent quality. To do this, there are different link building strategies. Link building may initially seem complicated to understand and even more so to implement, but this article will explain in detail what link building is, how to best implement the different strategies and how to avoid damaging your website.

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How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

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Communicating your brand effectively: The power of storytelling marketing

Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values ​​of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.

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How to create an editorial calendar: Best practices and tools

The editorial calendar is an efficient tool for organizing and planning content. Having it is essential to organize the workflow, manage the team and ensure consistency in content publication across all the channels that make up our communication ecosystem. In this article, we explain exactly why it is important to have an editorial calendar and how to create it, also with the help of some useful tools.

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How to create an effective infographic: Tools and tips

Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.

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Influencers with millions of followers and likes who don’t exist: Here’s who the virtual influencers are

Virtual influencers are becoming more and more popular and brands are investing a lot in them. But why do they do that? How are they different from real influencers? The engagement rate is clear: virtual influencers ensure great performances.

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How to create an effective Content Marketing strategy

Everything we publish online, from social networks to the website, collaborates to create and spread our brand. Therefore, to maintain a clear and easily identifiable communication style, it is important not to improvise but to develop an effective content marketing strategy in line with our brand. In today’s article we delve deeper into what content marketing is, what it means to do content marketing and how to create an effective content marketing strategy.

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5 things to do to improve the website’s usability

In the current competitive scenario, in which consumers are increasingly connected but less willing to accept errors, problems and long loading times, the usability and ease of use of a website have become important differentiating factors. In this article we delve deeper into what usability is and how to make your website easy to navigate.

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