After months of negotiations, Elon Musk has finally completed the acquisition of Twitter. A few weeks after the end of the negotiation, the US entrepreneur implemented a series of changes – highly criticized by many – which are revolutionizing not only the social network but also the company’s organization. Let’s delve into the whole story in the following article (UPDATING).
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Apple’s Mail Privacy Protection: What changed for email marketing
Mail Privacy Protection, one of the latest features introduced by Apple to protect the privacy of its users, has had a strong impact on email marketing and on how some performance data are tracked, in particular the open rate (and consequently the CTOR). In this article, we explain what Apple’s Mail Privacy Protection is and how it has revolutionized the rules of email marketing.
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3D billboards and the new frontiers of OOH Advertising
Billboards are one of the oldest forms of advertising and new digital 3D technologies have further expanded their potential, outlining new frontiers for Out of Home ads. Do they represent the future of advertising?
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Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
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10 things not to do on social media
We all know the best practices for managing a brand on social media. But are we sure we also know what shouldn’t be done when it comes to communication and branding on social platforms? In this article, we list 10 practices to avoid to successfully promote a brand on social networks.
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Coldplay & marketing: The recipe for a successful strategy
How did Coldplay achieve worldwide success? In addition to producing music capable of conquering several generations, the British band uses a careful marketing strategy for its communication and gigs. Let’s see it.
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BeReal: what it is and how it works
Launched in 2020, BeReal is the new social network that is progressively gaining popularity all over the world, questioning the logic and algorithms of all the major social platforms we know. Spontaneity and authenticity, the absence of filters and likes make this platform unique in its kind. Read the article to find out about the concept and functioning of this new app and discover why it is called the anti-Instagram social network.
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The 5 stages of the customer journey
Knowing the customer journey is essential to push the right communication levers and send the right message at the right time. In today’s article we explain in detail what the customer journey is and how to implement the 5-stage model.
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Scarcity Marketing: the fear of shortage to sell more
Purposely creating purchase barriers might seem counterproductive, but with scarcity marketing it is possible to take advantage of psychological levers to increase sales. Let’s see how.
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The ultimate guide on the main digital marketing KPIs
Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.
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