Case study: Apple’s Marketing Strategy

The success of the Apple brand is based mostly on a unique marketing and communication strategy which manages to attract new customers and turn them into avid fans. But how does Apple do it? In this case study we will analyse the communication and marketing strategies used by Apple over the years.

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Real-Time Marketing: What it is, how to do it, examples

You know when a brand rides the wave of a current trend to create posts and advertisements? This communication strategy is called Real-Time Marketing and it can be very effective in terms of engagement and brand awareness. In this article we analyse how and when to do Real-Time Marketing – avoiding making mistakes that could ruin our brand reputation – its advantages and some examples of successful (and not so successful) campaigns.

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How to use Facebook Business Suite: The complete guide

Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.

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Holiday Marketing: Tips and examples for a successful strategy

Communicating and selling during the holidays can be very challenging, but a well-planned holiday marketing strategy can bring huge benefits. In this article we will see how to structure an effective holiday marketing strategy and some examples from which you can draw inspiration.

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Evolution and future of social media

Stories, live stream and new functionalities, all with one goal: to offer new features. Social media networks have evolved, and with them also their content and uses. Brands and digital professionals need to be prepared if they don’t want to be left behind. In this article we will provide an overview of the situation of the main social platforms and try to understand in which direction they are heading.

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How and why to build a Personal Brand on LinkedIn

Defining and communicating our strengths and what makes us unique both professionally and personally can prove to be an important competitive advantage in the business world. To do this in the best possible way, it is important to create a Personal Brand that encompasses the qualities, skills and values that characterize us, communicating it adequately. In this article we delve deeper into how to build your own Personal Brand – analysing in detail the advantages it can bring – by exploiting one of the professional tools par excellence: LinkedIn.

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How to create an effective visual content marketing strategy

Visual content marketing is a digital marketing strategy that allows you to communicate with your target audiences using an engaging visual format that can grab their attention within seconds. Read the article to find out what exactly visual content marketing is, why it is an extremely powerful communication tool and how to create a successful strategy.

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How to create an e-commerce marketing strategy

The digital push and the Coronavirus pandemic have given a new impetus to one of the sales tools par excellence: e-commerce. Already able to catalyse the interest of millions of users, today more than ever e-commerce is an essential mean both to retain customers and to expand one’s reach. It works well for both B2B and B2C; both for big brands and start-ups. In this article, we retrace the steps that led to the consecration of e-commerce in the digital sales scenario, focusing on the characteristics that a successful e-commerce must have and on how to set up an e-commerce marketing strategy.

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