Communicating sustainability with green marketing

Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.

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How to leverage NFTs in marketing

In just a few years, NFTs have become a mass phenomenon that has generated a multi-billion-dollar market. Therefore, there are many brands that have decided to leverage NFTs within their marketing strategies. But what exactly are NFTs? How are they used? Let’s see 4 successful examples.

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Livestream Shopping: what it is, advantages and how to set up an effective strategy

Livestream Shopping is emerging as a new marketing model for selling products online, interacting with users and acquiring potential customers in real time. In this article, we deepen what is this new trend coming from China, what are its advantages and how to create a successful Live Commerce strategy.

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10 things to do to create a successful YouTube video

Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.

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Marketing vs. ROI: Two successful case studies

In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.

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