EEAT is the acronym for Experience, Expertise, Authoritativeness and Trustworthiness – values that play a fundamental role when it comes to content quality and search engine optimization. In this article we explain in detail what it is, how the content quality is assessed and how to build and improve the EEAT.
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Digital Marketing Trends 2023: What to expect from the digital world
What does the digital world have in store for us in 2023? Have we really left the period of great change behind us? In this article we analyse the most important digital marketing trends to guide our strategy in 2023.
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5 social media trends to watch out for in 2023
The world of social media runs fast and evolves constantly. On the one hand, social networks are constantly launching new options and tools. On the other hand, brands and users have increasingly diversified needs. Understanding and being aware of all these changes is key to make the most of all the tools provided by the various social platforms out there. Read this article to discover the 5 social media trends to watch out for in 2023.
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Dice App: what is it, how it works and the fight against secondary ticketing
A novelty in the field of mobile ticketing has landed in our digital reality. We’re talking about Dice, the new platform dedicated exclusively to events and concerts. There are already many other tools to buy tickets online, that is true, but Dice presents interesting new features that no other platform offers. But how does it work? What are the benefits it offers? In this article we have tried to analyse all its features, also taking a look at the phenomenon of secondary ticketing and how Dice proposes to fight it.
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How KFC created a Christmas tradition in Japan
For over forty years, the Japanese have been dining with KFC’s fried chicken on Christmas Eve. Thanks to a targeted marketing campaign, the fast-food chain was in fact able to create a real Christmas tradition. Let’s see how.
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Did Coca-Cola Invent Santa Claus?
One of the most iconic figures of the Christmas time is undoubtedly Santa Claus, the chubby and likeable man who delivers gifts to children around the world every year on a sleigh. Although Santa Claus is loved and appreciated globally, few know his true identity, his story and the reason why he is often associated with one of the most important companies in the world: Coca-Cola. We will delve into the whole story of Santa Claus in this article.
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Duolingo and gamification as the key to success
With 37 million active users per month in 2021, Duolingo is one of the most popular apps for learning a new language. The ingredients of its success are ease of use, the possibility to make progress even when we’re short on time and a good dose of gamification. In this article, we analyse what gamification is and how it has been used successfully by Duolingo.
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Twitter and Musk: Where we’re at
After months of negotiations, Elon Musk has finally completed the acquisition of Twitter. A few weeks after the end of the negotiation, the US entrepreneur implemented a series of changes – highly criticized by many – which are revolutionizing not only the social network but also the company’s organization. Let’s delve into the whole story in the following article (UPDATING).
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Apple’s Mail Privacy Protection: What changed for email marketing
Mail Privacy Protection, one of the latest features introduced by Apple to protect the privacy of its users, has had a strong impact on email marketing and on how some performance data are tracked, in particular the open rate (and consequently the CTOR). In this article, we explain what Apple’s Mail Privacy Protection is and how it has revolutionized the rules of email marketing.
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3D billboards and the new frontiers of OOH Advertising
Billboards are one of the oldest forms of advertising and new digital 3D technologies have further expanded their potential, outlining new frontiers for Out of Home ads. Do they represent the future of advertising?
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