In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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Case study: Apple’s Marketing Strategy
The success of the Apple brand is based mostly on a unique marketing and communication strategy which manages to attract new customers and turn them into avid fans. But how does Apple do it? In this case study we will analyse the communication and marketing strategies used by Apple over the years.
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Communicating your brand effectively: The power of storytelling marketing
Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.
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The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
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How to create a successful corporate logo: rules and tips
How to create a logo that can best express and communicate the identity of your brand to your customers? What characteristics must a logo have both from a graphic and functional point of view? How can you highlight your brand’s strengths and mission in a few pixels? Here are some tips for designing and creating a perfect company logo.
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