Case study: Apple’s Marketing Strategy

The success of the Apple brand is based mostly on a unique marketing and communication strategy which manages to attract new customers and turn them into avid fans. But how does Apple do it? In this case study we will analyse the communication and marketing strategies used by Apple over the years.

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Communicating your brand effectively: The power of storytelling marketing

Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values ​​of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.

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