Knowing the customer journey is essential to push the right communication levers and send the right message at the right time. In today’s article we explain in detail what the customer journey is and how to implement the 5-stage model.
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Google Ads: what is it and how to use it?
B2B Marketing: how to set up an effective multichannel strategy
Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.
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Google Tools: 5 must-have tools for digital marketing
With approximately 3.5 billion searches per day, Google is the most used search engine in the world. In addition to being the most visited site globally, Google offers a series of indispensable tools for those who want to get noticed and succeed in the digital world. Let’s learn more about these tools.
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How to create a marketing strategy for an SME
With limited resources and a business organization that sometimes does not give the right importance to marketing, navigating through things to do, tools and platforms to create an effective strategy for promoting the brand, products and services of an SME can be difficult. However, there are some best practices to consider when setting up an effective marketing strategy, both online and offline. We have summarized them in 10 points.
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