For over forty years, the Japanese have been dining with KFC’s fried chicken on Christmas Eve. Thanks to a targeted marketing campaign, the fast-food chain was in fact able to create a real Christmas tradition. Let’s see how.
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Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
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Coldplay & marketing: The recipe for a successful strategy
How did Coldplay achieve worldwide success? In addition to producing music capable of conquering several generations, the British band uses a careful marketing strategy for its communication and gigs. Let’s see it.
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How to leverage NFTs in marketing
In just a few years, NFTs have become a mass phenomenon that has generated a multi-billion-dollar market. Therefore, there are many brands that have decided to leverage NFTs within their marketing strategies. But what exactly are NFTs? How are they used? Let’s see 4 successful examples.
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Fila: The story of a successful rebranding
In today’s article we retrace the history of the Fila clothing brand, from its success in the 70s as a sportswear brand, to the crisis at the end of the 90s up to its rebirth in the 2010s, thanks to well-thought-out rebranding operation.
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Marketing vs. ROI: Two successful case studies
In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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Case study: Apple’s Marketing Strategy
The success of the Apple brand is based mostly on a unique marketing and communication strategy which manages to attract new customers and turn them into avid fans. But how does Apple do it? In this case study we will analyse the communication and marketing strategies used by Apple over the years.
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