Copywriting: the power of words at the service of communication

Copywriting is the art of writing persuasive textual content which is capable of capturing the attention and interest of users. Writing a captivating copy, that is at the same time easy to read, understandable and able to remain imprinted in the minds of consumers, is not easy; quite the opposite. For this purpose, the role of copywriter was born: a professional figure in the field of communication who writes texts of various kinds to help brands communicate correctly with their target audience. To celebrate World Copywriter Day, which occurs every year on September 30th, we delve into the secrets to creating perfect copy.

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How to leverage short-form videos to boost your marketing strategy

In recent years, short-form videos have become extremely popular on different social media platforms thanks to their ability to capture users’ attention in seconds, entertain viewers and communicate with them effectively and concisely. But how to properly integrate this format into a social media marketing strategy? Read the article to find this out!

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Archetypal branding: The 12 archetypes for brand personality

Many cultural symbols that have established over the years come precisely from the image that certain brands have built around their values. Coca-Cola, Apple, Nike, or Nutella became established their presence by choosing to communicate messages that refer to universal patterns that catalogue human behaviour in any culture. These patterns are precisely the archetypes. Let’s take a closer look at what they are and how they can be used within the strategic definition of brand identity.

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I asked ChatGPT what it thinks of its content from an SEO perspective

There has been a lot of talk about ChatGPT and the role that artificial intelligences will have in the future of content creation, also and above all from an SEO perspective. So, we asked ChatGPT itself to write an article on SEO and then to tell us if the contents it generates are good from a search engine optimization point of view. Here’s how it went and the conclusions we drew.

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How to create successful Reels

Reels quickly became Instagram’s flagship format, on which Zuckerberg is betting to compete with TikTok. The potential of Reels is very high and knowing how to create them (and be good at it) will be an important skill to have, also in light of Instagram’s intention to create a full-screen scrollable feed, very similar to that of TikTok, which will certainly favour short videos. In this article you will find some tips on how to create successful Reels and what not to do in order to avoid penalties.

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How to create an effective visual content marketing strategy

Visual content marketing is a digital marketing strategy that allows you to communicate with your target audiences using an engaging visual format that can grab their attention within seconds. Read the article to find out what exactly visual content marketing is, why it is an extremely powerful communication tool and how to create a successful strategy.

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Communicating your brand effectively: The power of storytelling marketing

Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values ​​of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.

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How to create an effective infographic: Tools and tips

Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.

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How to create an effective Content Marketing strategy

Everything we publish online, from social networks to the website, collaborates to create and spread our brand. Therefore, to maintain a clear and easily identifiable communication style, it is important not to improvise but to develop an effective content marketing strategy in line with our brand. In today’s article we delve deeper into what content marketing is, what it means to do content marketing and how to create an effective content marketing strategy.

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How to create great content: The science behind Viral Marketing

How come some contents become viral while others don’t? What features should a content have to activate word of mouth? Unlike what one might think, viral marketing is run by specific rules that, if implemented correctly, could determine the success of our brand, products and services. Let’s find out how.

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