Communicating your brand effectively: The power of storytelling marketing

Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values ​​of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.

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How to create an effective infographic: Tools and tips

Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.

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How to create an effective Content Marketing strategy

Everything we publish online, from social networks to the website, collaborates to create and spread our brand. Therefore, to maintain a clear and easily identifiable communication style, it is important not to improvise but to develop an effective content marketing strategy in line with our brand. In today’s article we delve deeper into what content marketing is, what it means to do content marketing and how to create an effective content marketing strategy.

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How to create great content: The science behind Viral Marketing

How come some contents become viral while others don’t? What features should a content have to activate word of mouth? Unlike what one might think, viral marketing is run by specific rules that, if implemented correctly, could determine the success of our brand, products and services. Let’s find out how.

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