Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

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How to create a successful newsletter: the complete guide

Newsletters are one of the most common tools of communication used by companies to stay in touch with their customers. Whether it’s special promotional campaigns or regular updates, email marketing offers a channel to routinely communicate with the audience in a quick and inexpensive way. And marketers know it: having constant contact with your audience is the basis for retaining or acquiring new customers.

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How Coronavirus changed the digital world and online habits

We are facing one of the most difficult historical periods. Much of the world’s population is forced to stay at home because of the lockdown due to the global Coronavirus pandemic. This radical change in our routine has led to a change in our habits of using Internet and social media, which in turn are carrying out important updates.

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