To organize a successful event, it is essential to plan ahead and carefully every aspect – from planning and promotion to the measurement of post-event results. In this article we will discuss about all the steps to take into account in order to organize a truly flawless event.
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Archetypal branding: The 12 archetypes for brand personality
Many cultural symbols that have established over the years come precisely from the image that certain brands have built around their values. Coca-Cola, Apple, Nike, or Nutella became established their presence by choosing to communicate messages that refer to universal patterns that catalogue human behaviour in any culture. These patterns are precisely the archetypes. Let’s take a closer look at what they are and how they can be used within the strategic definition of brand identity.
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Femvertising: the evolution of women in advertising
In response to the advertising campaigns that for decades have represented a stereotyped and idealised image of women and of the female body, a pro-female trend was born in 2014 aimed at overcoming gender stereotypes and promoting inclusiveness and gender equality: femvertising. Let’s see what it is.
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Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
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Marketing vs. ROI: Two successful case studies
In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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Case study: Apple’s Marketing Strategy
The success of the Apple brand is based mostly on a unique marketing and communication strategy which manages to attract new customers and turn them into avid fans. But how does Apple do it? In this case study we will analyse the communication and marketing strategies used by Apple over the years.
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Holiday Marketing: Tips and examples for a successful strategy
Communicating and selling during the holidays can be very challenging, but a well-planned holiday marketing strategy can bring huge benefits. In this article we will see how to structure an effective holiday marketing strategy and some examples from which you can draw inspiration.
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How to create a successful webinar
Webinars are certainly among the most useful tools for disseminating and, at the same time, promoting our products and services to a specific target. Let’s see why they are important and how to organize an effective and successful webinar.
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How to create an effective infographic: Tools and tips
Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.
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Social Listening: what it is and why it is important in 2021
Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?
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