Throughout its history, a brand may decide to revamp its logo and its visual identity. The reasons why a company decides to redesign its logo can be the most diverse. In this article, we explore what a corporate brand redesign is, when to do it, what aspects to take into consideration and which are the main current trends.
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The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
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How to create a successful corporate logo: rules and tips
How to create a logo that can best express and communicate the identity of your brand to your customers? What characteristics must a logo have both from a graphic and functional point of view? How can you highlight your brand’s strengths and mission in a few pixels? Here are some tips for designing and creating a perfect company logo.
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