Mail Privacy Protection, one of the latest features introduced by Apple to protect the privacy of its users, has had a strong impact on email marketing and on how some performance data are tracked, in particular the open rate (and consequently the CTOR). In this article, we explain what Apple’s Mail Privacy Protection is and how it has revolutionized the rules of email marketing.
Keep reading
The ultimate guide on the main digital marketing KPIs
Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.
Keep reading
How to create a successful newsletter: the complete guide
Newsletters are one of the most common tools of communication used by companies to stay in touch with their customers. Whether it’s special promotional campaigns or regular updates, email marketing offers a channel to routinely communicate with the audience in a quick and inexpensive way. And marketers know it: having constant contact with your audience is the basis for retaining or acquiring new customers.
Keep reading