Twitter and Musk: Where we’re at

After months of negotiations, Elon Musk has finally completed the acquisition of Twitter. A few weeks after the end of the negotiation, the US entrepreneur implemented a series of changes – highly criticized by many – which are revolutionizing not only the social network but also the company’s organization. Let’s delve into the whole story in the following article (UPDATING).

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Apple’s Mail Privacy Protection: What changed for email marketing

Mail Privacy Protection, one of the latest features introduced by Apple to protect the privacy of its users, has had a strong impact on email marketing and on how some performance data are tracked, in particular the open rate (and consequently the CTOR). In this article, we explain what Apple’s Mail Privacy Protection is and how it has revolutionized the rules of email marketing.

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Communicating art and culture: the Uffizi marketing strategy

Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.

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