After months of negotiations, Elon Musk has finally completed the acquisition of Twitter. A few weeks after the end of the negotiation, the US entrepreneur implemented a series of changes – highly criticized by many – which are revolutionizing not only the social network but also the company’s organization. Let’s delve into the whole story in the following article (UPDATING).
Read more
Apple’s Mail Privacy Protection: What changed for email marketing
Mail Privacy Protection, one of the latest features introduced by Apple to protect the privacy of its users, has had a strong impact on email marketing and on how some performance data are tracked, in particular the open rate (and consequently the CTOR). In this article, we explain what Apple’s Mail Privacy Protection is and how it has revolutionized the rules of email marketing.
Keep reading
3D billboards and the new frontiers of OOH Advertising
Billboards are one of the oldest forms of advertising and new digital 3D technologies have further expanded their potential, outlining new frontiers for Out of Home ads. Do they represent the future of advertising?
Keep reading
Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
Keep reading