How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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6 Digital Marketing Trends to follow in 2021

If 2020 was the year of coronavirus, 2021 will be the year in which the responses and new behaviours that have emerged following the spread of the pandemic are consolidated. In this article, we list 6 marketing trends and some important considerations to keep in mind in order to set up an effective marketing strategy in 2021.

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B2B Marketing: how to set up an effective multichannel strategy

Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.

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Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

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