In recent times, we often hear about artificial intelligence and how it is increasingly influencing our lives. As a matter of fact, AI is gradually shaping the way we live and work by creating multimedia content of all kinds and supporting companies with innovative and smart software. Especially in the world of marketing and communication, the AI is becoming a useful tool on several fronts: from creating multimedia content, to generating textual content up to data analysis. In this article, we analyse what artificial intelligence is, what the main fields of application are and what the pros and cons of this technology are.
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How to leverage short-form videos to boost your marketing strategy
In recent years, short-form videos have become extremely popular on different social media platforms thanks to their ability to capture users’ attention in seconds, entertain viewers and communicate with them effectively and concisely. But how to properly integrate this format into a social media marketing strategy? Read the article to find this out!
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How to organize a successful corporate event: the complete guide
To organize a successful event, it is essential to plan ahead and carefully every aspect – from planning and promotion to the measurement of post-event results. In this article we will discuss about all the steps to take into account in order to organize a truly flawless event.
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WhatsApp Business: what it is, how it works and how to make the most of it to grow your business
WhatsApp Business is the app developed by Meta Inc. to facilitate communication activities for SMEs and simplify their interactions with customers thanks to a series of tools that allow you to drive better customer support, automate and quickly reply to messages and show the catalog of products and services within the app.
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