Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.
Keep reading
5 tips to create a music marketing strategy
With the term music marketing we refer to all those strategies aimed at promoting our music. In this article we explain why it is important and we provide 5 tips to create a music marketing strategy to launch your music, your personal brand and create a fanbase.
Keep reading
How to leverage NFTs in marketing
In just a few years, NFTs have become a mass phenomenon that has generated a multi-billion-dollar market. Therefore, there are many brands that have decided to leverage NFTs within their marketing strategies. But what exactly are NFTs? How are they used? Let’s see 4 successful examples.
Keep reading
Logo redesign: what it is, when to do it and current trends
Throughout its history, a brand may decide to revamp its logo and its visual identity. The reasons why a company decides to redesign its logo can be the most diverse. In this article, we explore what a corporate brand redesign is, when to do it, what aspects to take into consideration and which are the main current trends.
Keep reading
10 things to do to create a successful YouTube video
Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.
Keep reading