Creativity, originality and technological innovations are the keywords that will accompany influencers and creators throughout 2022. Read the article to find out the influencer marketing trends of 2022.
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Influencers with millions of followers and likes who don’t exist: Here’s who the virtual influencers are
Virtual influencers are becoming more and more popular and brands are investing a lot in them. But why do they do that? How are they different from real influencers? The engagement rate is clear: virtual influencers ensure great performances.
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Influencer Marketing: how it works and how it has evolved
Our purchasing choices have always been influenced by the opinion of other people: in the past by word-of-mouth and by the advice of friends and acquaintances, today also by influencers. In a society where social networks are an integral part of our life, companies have rethought their communication and marketing strategies to promote their products and consolidate the brand.
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