Communicating art and culture: the Uffizi marketing strategy

Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.

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Holiday Marketing: Tips and examples for a successful strategy

Communicating and selling during the holidays can be very challenging, but a well-planned holiday marketing strategy can bring huge benefits. In this article we will see how to structure an effective holiday marketing strategy and some examples from which you can draw inspiration.

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10 TED Talks on marketing and communication not to be missed

How do successful leaders communicate? Why do some videos go viral? Can social networks really influence our life and choices? Is it possible to increase our chances of success simply by adopting a certain communicative language? Here are 10 interesting TED Talks about marketing and communication that offer an answer to these questions and then some.

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