Communicating and selling during the holidays can be very challenging, but a well-planned holiday marketing strategy can bring huge benefits. In this article we will see how to structure an effective holiday marketing strategy and some examples from which you can draw inspiration.
Keep reading
The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
Keep Reading
10 TED Talks on marketing and communication not to be missed
How do successful leaders communicate? Why do some videos go viral? Can social networks really influence our life and choices? Is it possible to increase our chances of success simply by adopting a certain communicative language? Here are 10 interesting TED Talks about marketing and communication that offer an answer to these questions and then some.
Keep reading