In response to the advertising campaigns that for decades have represented a stereotyped and idealised image of women and of the female body, a pro-female trend was born in 2014 aimed at overcoming gender stereotypes and promoting inclusiveness and gender equality: femvertising. Let’s see what it is.
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Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
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Coldplay & marketing: The recipe for a successful strategy
How did Coldplay achieve worldwide success? In addition to producing music capable of conquering several generations, the British band uses a careful marketing strategy for its communication and gigs. Let’s see it.
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Promoting the territory with territorial marketing
The promotion of the territory is the result of various marketing and communication activities that take the name of territorial marketing. In this article we will see what it is exactly and how to implement it.
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Holiday Marketing: Tips and examples for a successful strategy
Communicating and selling during the holidays can be very challenging, but a well-planned holiday marketing strategy can bring huge benefits. In this article we will see how to structure an effective holiday marketing strategy and some examples from which you can draw inspiration.
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The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
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10 TED Talks on marketing and communication not to be missed
How do successful leaders communicate? Why do some videos go viral? Can social networks really influence our life and choices? Is it possible to increase our chances of success simply by adopting a certain communicative language? Here are 10 interesting TED Talks about marketing and communication that offer an answer to these questions and then some.
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