Billboards are one of the oldest forms of advertising and new digital 3D technologies have further expanded their potential, outlining new frontiers for Out of Home ads. Do they represent the future of advertising?
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Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
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Coldplay & marketing: The recipe for a successful strategy
How did Coldplay achieve worldwide success? In addition to producing music capable of conquering several generations, the British band uses a careful marketing strategy for its communication and gigs. Let’s see it.
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The 5 stages of the customer journey
Knowing the customer journey is essential to push the right communication levers and send the right message at the right time. In today’s article we explain in detail what the customer journey is and how to implement the 5-stage model.
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Scarcity Marketing: the fear of shortage to sell more
Purposely creating purchase barriers might seem counterproductive, but with scarcity marketing it is possible to take advantage of psychological levers to increase sales. Let’s see how.
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The ultimate guide on the main digital marketing KPIs
Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.
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The irreverent marketing genius of The Boys
The Boys is now in its third season and Amazon is focusing a lot on it, so much so that it has dedicated several multi-channel marketing campaigns to the show. Let’s analyse these strategies.
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Communicating sustainability with green marketing
Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.
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5 tips to create a music marketing strategy
With the term music marketing we refer to all those strategies aimed at promoting our music. In this article we explain why it is important and we provide 5 tips to create a music marketing strategy to launch your music, your personal brand and create a fanbase.
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Promoting the territory with territorial marketing
The promotion of the territory is the result of various marketing and communication activities that take the name of territorial marketing. In this article we will see what it is exactly and how to implement it.
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