For over forty years, the Japanese have been dining with KFC’s fried chicken on Christmas Eve. Thanks to a targeted marketing campaign, the fast-food chain was in fact able to create a real Christmas tradition. Let’s see how.
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Did Coca-Cola Invent Santa Claus?
One of the most iconic figures of the Christmas time is undoubtedly Santa Claus, the chubby and likeable man who delivers gifts to children around the world every year on a sleigh. Although Santa Claus is loved and appreciated globally, few know his true identity, his story and the reason why he is often associated with one of the most important companies in the world: Coca-Cola. We will delve into the whole story of Santa Claus in this article.
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Duolingo and gamification as the key to success
With 37 million active users per month in 2021, Duolingo is one of the most popular apps for learning a new language. The ingredients of its success are ease of use, the possibility to make progress even when we’re short on time and a good dose of gamification. In this article, we analyse what gamification is and how it has been used successfully by Duolingo.
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3D billboards and the new frontiers of OOH Advertising
Billboards are one of the oldest forms of advertising and new digital 3D technologies have further expanded their potential, outlining new frontiers for Out of Home ads. Do they represent the future of advertising?
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Communicating art and culture: the Uffizi marketing strategy
Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.
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Coldplay & marketing: The recipe for a successful strategy
How did Coldplay achieve worldwide success? In addition to producing music capable of conquering several generations, the British band uses a careful marketing strategy for its communication and gigs. Let’s see it.
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The 5 stages of the customer journey
Knowing the customer journey is essential to push the right communication levers and send the right message at the right time. In today’s article we explain in detail what the customer journey is and how to implement the 5-stage model.
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Scarcity Marketing: the fear of shortage to sell more
Purposely creating purchase barriers might seem counterproductive, but with scarcity marketing it is possible to take advantage of psychological levers to increase sales. Let’s see how.
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The ultimate guide on the main digital marketing KPIs
Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.
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The irreverent marketing genius of The Boys
The Boys is now in its third season and Amazon is focusing a lot on it, so much so that it has dedicated several multi-channel marketing campaigns to the show. Let’s analyse these strategies.
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