Storytelling is one of the main marketing tools through which successfully communicating with our target audience: telling stories that convey the values of a company, that are able to engage and arouse emotions is essential to strengthen the relationship between a brand and consumers. Read the article to find out how to create a compelling story and achieve your business goals.
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How to create an editorial calendar: Best practices and tools
The editorial calendar is an efficient tool for organizing and planning content. Having it is essential to organize the workflow, manage the team and ensure consistency in content publication across all the channels that make up our communication ecosystem. In this article, we explain exactly why it is important to have an editorial calendar and how to create it, also with the help of some useful tools.
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How to create an effective infographic: Tools and tips
Nowadays, the most effective contents in terms of marketing and communication are the visual ones, including infographics. Created to convey valuable information in an engaging visual format, they are able to engage with readers and grab their attention within seconds. In this article you can find out why infographics are a powerful and effective communication and marketing tool and why you should use them to improve your performance.
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Influencers with millions of followers and likes who don’t exist: Here’s who the virtual influencers are
Virtual influencers are becoming more and more popular and brands are investing a lot in them. But why do they do that? How are they different from real influencers? The engagement rate is clear: virtual influencers ensure great performances.
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How to leverage Instagram to market your business in 2021
With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.
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Ambient Marketing: what it is, advantages and examples
Ambient marketing or ambient advertising is a highly creative communication strategy, which effectiveness, especially in terms of brand awareness and brand recognition, can be very high. In this article we explain what it is and its advantages, presenting also some examples of really successful ambient marketing campaigns that show that often you don’t need a big budget to create a successful marketing campaign but only creativity.
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The Gestalt Theory: what it is and how to apply it to marketing and graphic design
When psychology and marketing meet, they can give rise to innovative forms of communication that can capture the attention of consumers and increase brand awareness. Among the psychological movements that increasingly find application in marketing, communication and graphic design is the Gestalt theory. In this article we delve deeper into what the Gestalt is, how and why to apply it to your marketing and graphic design activities, as well as some successful application examples from international brands.
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How to leverage Facebook to market your business in 2021
With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.
B2B Marketing: how to set up an effective multichannel strategy
Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.
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Social Listening: what it is and why it is important in 2021
Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?
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