Communicating sustainability with green marketing

Sustainability and the environmental impact are issues of great interest. In recent years, consumers have acquired greater awareness of environmental issues, so much so that sustainability has become a key factor in purchasing choices. Brands have also responded to this issue and use green marketing to communicate and promote their commitment to the environment. Read the article to find out what green marketing is and how to set up a successful strategy.

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Livestream Shopping: what it is, advantages and how to set up an effective strategy

Livestream Shopping is emerging as a new marketing model for selling products online, interacting with users and acquiring potential customers in real time. In this article, we deepen what is this new trend coming from China, what are its advantages and how to create a successful Live Commerce strategy.

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Marketing vs. ROI: Two successful case studies

In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.

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How to leverage YouTube to market your business

YouTube is the most used video sharing platform in the world and the second most visited website. Its global popularity makes the platform an essential tool in marketing and communication activities. However, like any other social network, there are some best practices to follow to be successful and make the most of the platform. Let’s see which ones.

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Case study: Apple’s Marketing Strategy

The success of the Apple brand is based mostly on a unique marketing and communication strategy which manages to attract new customers and turn them into avid fans. But how does Apple do it? In this case study we will analyse the communication and marketing strategies used by Apple over the years.

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Holiday Marketing: Tips and examples for a successful strategy

Communicating and selling during the holidays can be very challenging, but a well-planned holiday marketing strategy can bring huge benefits. In this article we will see how to structure an effective holiday marketing strategy and some examples from which you can draw inspiration.

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How to create an effective visual content marketing strategy

Visual content marketing is a digital marketing strategy that allows you to communicate with your target audiences using an engaging visual format that can grab their attention within seconds. Read the article to find out what exactly visual content marketing is, why it is an extremely powerful communication tool and how to create a successful strategy.

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How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

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