How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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B2B Marketing: how to set up an effective multichannel strategy

Cross-media marketing has always been considered a key factor in ensuring the effectiveness of a corporate communication strategy. But how to set up a multichannel marketing strategy, especially in a sector like B2B, which is dominated by more complex promotion, sales and purchasing dynamics? How to choose the online and offline channels that best suit our needs? Here are the steps to put this into practice.

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Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

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Digital advertising: The 5 most important trends to follow in 2021

What will happen to digital advertising in 2021? Will there be an increase or decrease in advertising budgets? How and where should marketers invest most? And what will be the main strategies to reach the right target? Here are some trends that will accompany us in the year following that of the outbreak of the Coronavirus pandemic, which we would prefer to leave behind but that we must take into consideration as it is strongly linked to the trends that we present in this article.

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Google Tools: 5 must-have tools for digital marketing

With approximately 3.5 billion searches per day, Google is the most used search engine in the world. In addition to being the most visited site globally, Google offers a series of indispensable tools for those who want to get noticed and succeed in the digital world. Let’s learn more about these tools.

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How to leverage LinkedIn to market your business in 2020

LinkedIn is one of the most effective tools to market your business. In fact, thanks to the many options and features available (some of which quite hidden or underestimated), we have the opportunity to promote our business to a highly specialized target not only through paid ads but also organically. In this article, we offer you a complete overview of the major LinkedIn features, strategies and useful tips for implementing an effective personal profile and company page, as well as a preview of upcoming updates.

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How to create a marketing strategy for an SME

With limited resources and a business organization that sometimes does not give the right importance to marketing, navigating through things to do, tools and platforms to create an effective strategy for promoting the brand, products and services of an SME can be difficult. However, there are some best practices to consider when setting up an effective marketing strategy, both online and offline. We have summarized them in 10 points.

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