Did Coca-Cola Invent Santa Claus?

One of the most iconic figures of the Christmas time is undoubtedly Santa Claus, the chubby and likeable man who delivers gifts to children around the world every year on a sleigh. Although Santa Claus is loved and appreciated globally, few know his true identity, his story and the reason why he is often associated with one of the most important companies in the world: Coca-Cola. We will delve into the whole story of Santa Claus in this article.

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Duolingo and gamification as the key to success

With 37 million active users per month in 2021, Duolingo is one of the most popular apps for learning a new language. The ingredients of its success are ease of use, the possibility to make progress even when we’re short on time and a good dose of gamification. In this article, we analyse what gamification is and how it has been used successfully by Duolingo.

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Communicating art and culture: the Uffizi marketing strategy

Through a digital marketing and communication strategy, the Florentine Museum has managed to reposition and relaunch the image of its brand and attract a new target audience: Gen Z. In the following article, we will analyse the success of the digital strategy of the Uffizi Gallery.

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The ultimate guide on the main digital marketing KPIs

Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.

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