Influencers with millions of followers and likes who don’t exist: Here’s who the virtual influencers are

Virtual influencers are becoming more and more popular and brands are investing a lot in them. But why do they do that? How are they different from real influencers? The engagement rate is clear: virtual influencers ensure great performances.

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6 Digital Marketing Trends to follow in 2021

If 2020 was the year of coronavirus, 2021 will be the year in which the responses and new behaviours that have emerged following the spread of the pandemic are consolidated. In this article, we list 6 marketing trends and some important considerations to keep in mind in order to set up an effective marketing strategy in 2021.

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Digital advertising: The 5 most important trends to follow in 2021

What will happen to digital advertising in 2021? Will there be an increase or decrease in advertising budgets? How and where should marketers invest most? And what will be the main strategies to reach the right target? Here are some trends that will accompany us in the year following that of the outbreak of the Coronavirus pandemic, which we would prefer to leave behind but that we must take into consideration as it is strongly linked to the trends that we present in this article.

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6 Marketing Trends 2020 that we can’t ignore

Engaging and establishing a relationship of trust with consumers but also with employees, presenting ourselves as a competent and reliable source in our sector; interactive content enriched by augmented reality; the exponential growth of visual content and voice search; rich snippet and featured snippet; the key role of micro and nano influencers. Here are the most important 2020 marketing trends to follow up-close.

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