What does the digital world have in store for us in 2023? Have we really left the period of great change behind us? In this article we analyse the most important digital marketing trends to guide our strategy in 2023.
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5 social media trends to watch out for in 2023
The world of social media runs fast and evolves constantly. On the one hand, social networks are constantly launching new options and tools. On the other hand, brands and users have increasingly diversified needs. Understanding and being aware of all these changes is key to make the most of all the tools provided by the various social platforms out there. Read this article to discover the 5 social media trends to watch out for in 2023.
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How to leverage NFTs in marketing
In just a few years, NFTs have become a mass phenomenon that has generated a multi-billion-dollar market. Therefore, there are many brands that have decided to leverage NFTs within their marketing strategies. But what exactly are NFTs? How are they used? Let’s see 4 successful examples.
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Social Media Advertising: 4 trends to keep an eye on in 2022
Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms. Read the article to find out the 4 social media advertising trends to keep an eye on in 2022.
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Digital Marketing Trends 2022: Everything there is to know
The latest reports speak of an increasingly digitalized world, which is moving at great speed towards more immersive experiences, new formats and new technologies. From recommerce and NFTs to cryptocurrencies, here are 7 digital marketing trends to keep an eye on in 2022.
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Influencers with millions of followers and likes who don’t exist: Here’s who the virtual influencers are
Virtual influencers are becoming more and more popular and brands are investing a lot in them. But why do they do that? How are they different from real influencers? The engagement rate is clear: virtual influencers ensure great performances.
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6 Digital Marketing Trends to follow in 2021
If 2020 was the year of coronavirus, 2021 will be the year in which the responses and new behaviours that have emerged following the spread of the pandemic are consolidated. In this article, we list 6 marketing trends and some important considerations to keep in mind in order to set up an effective marketing strategy in 2021.
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Digital advertising: The 5 most important trends to follow in 2021
What will happen to digital advertising in 2021? Will there be an increase or decrease in advertising budgets? How and where should marketers invest most? And what will be the main strategies to reach the right target? Here are some trends that will accompany us in the year following that of the outbreak of the Coronavirus pandemic, which we would prefer to leave behind but that we must take into consideration as it is strongly linked to the trends that we present in this article.
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6 Marketing Trends 2020 that we can’t ignore
Engaging and establishing a relationship of trust with consumers but also with employees, presenting ourselves as a competent and reliable source in our sector; interactive content enriched by augmented reality; the exponential growth of visual content and voice search; rich snippet and featured snippet; the key role of micro and nano influencers. Here are the most important 2020 marketing trends to follow up-close.
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