Sensory marketing is a marketing strategy that leverages the senses of sight, smell, hearing, touch and taste to evoke a positive response in the consumer and thus guide purchasing decisions. In this article, we examine how to implement a sensory marketing strategy, analysing some examples of brands that have wisely exploited the senses to promote their products.
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Neuromarketing: what it is, how it works, examples and methods
What is neuromarketing? What are the methods and tools of this discipline? Can it really help us determine the most effective forms of communication to influence the consumer’s decision process? In this article we offer an overview of this discipline, which is based on the methodologies of neuroscience, and present two case studies that attest to its potential, as well as the importance of knowing how to communicate to consumers at a cognitive level.
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