Defining and communicating our strengths and what makes us unique both professionally and personally can prove to be an important competitive advantage in the business world. To do this in the best possible way, it is important to create a Personal Brand that encompasses the qualities, skills and values that characterize us, communicating it adequately. In this article we delve deeper into how to build your own Personal Brand – analysing in detail the advantages it can bring – by exploiting one of the professional tools par excellence: LinkedIn.