Podcast is the new black, some would say. Indeed, listening to podcasts has become a habit for many people. Dealing with a potentially endless list of topics, podcasts have not suffered the backlash of the end of the lockdown but rather, the pandemic seems to have consecrated them among the most appreciated and effective forms of communication for both personal and corporate branding. In this article, we retrace the steps that led to the success of this format and delve deeper into the steps to take to create, prepare and promote a podcast.