The Boys is now in its third season and Amazon is focusing a lot on it, so much so that it has dedicated several multi-channel marketing campaigns to the show. Let’s analyse these strategies.
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Marketing vs. ROI: Two successful case studies
In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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Real-Time Marketing: What it is, how to do it, examples
You know when a brand rides the wave of a current trend to create posts and advertisements? This communication strategy is called Real-Time Marketing and it can be very effective in terms of engagement and brand awareness. In this article we analyse how and when to do Real-Time Marketing – avoiding making mistakes that could ruin our brand reputation – its advantages and some examples of successful (and not so successful) campaigns.
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