EEAT is the acronym for Experience, Expertise, Authoritativeness and Trustworthiness – values that play a fundamental role when it comes to content quality and search engine optimization. In this article we explain in detail what it is, how the content quality is assessed and how to build and improve the EEAT.
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The ultimate guide on the main digital marketing KPIs
Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.
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SEO: 5 trends to keep an eye on in 2022
A successful SEO strategy allows to increase the exposure of a web content and attract more visitors. However, search engines algorithms are always implementing new features to improve user experience, so SEO is always changing. In this article, we will delve deeper into 5 SEO trends that will be key in 2022.
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How search engines work
Search engine optimization, a practice commonly known by the acronym SEO, plays a fundamental role in the ranking of a website for the keywords relevant to it. To do SEO right, however, it is important to understand for which operating logic we are optimizing our contents and what are the processes at the basis of SEO. While it is not known exactly how search engine algorithms work, there are some key principles and concepts that are important to know. Let’s see which ones.
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Link Building: what it means and how to implement it
It is now well-known that Google and the other search engines use several factors to rank a website in the best possible way within the search results. One of these factors are backlinks: links hosted on a website that refer directly to another page. Therefore, it is essential to obtain many of them and of excellent quality. To do this, there are different link building strategies. Link building may initially seem complicated to understand and even more so to implement, but this article will explain in detail what link building is, how to best implement the different strategies and how to avoid damaging your website.
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5 things to do to improve the website’s usability
In the current competitive scenario, in which consumers are increasingly connected but less willing to accept errors, problems and long loading times, the usability and ease of use of a website have become important differentiating factors. In this article we delve deeper into what usability is and how to make your website easy to navigate.
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SEO: 5 simple practices to optimize your website
Search engine algorithms are constantly changing and it is often difficult to predict how these changes will affect our website traffic. However, there are some SEO Best Practices that always remain valid and that, if implemented correctly, can promote a good organic ranking of your website.
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