A successful SEO strategy allows to increase the exposure of a web content and attract more visitors. However, search engines algorithms are always implementing new features to improve user experience, so SEO is always changing. In this article, we will delve deeper into 5 SEO trends that will be key in 2022.Keep reading
How search engines work
Search engine optimization, a practice commonly known by the acronym SEO, plays a fundamental role in the ranking of a website for the keywords relevant to it. To do SEO right, however, it is important to understand for which operating logic we are optimizing our contents and what are the processes at the basis of SEO. While it is not known exactly how search engine algorithms work, there are some key principles and concepts that are important to know. Let’s see which ones.Keep reading
Google Ads: what is it and how to use it?
How Coronavirus changed the digital world and online habits
We are facing one of the most difficult historical periods. Much of the world’s population is forced to stay at home because of the lockdown due to the global Coronavirus pandemic. This radical change in our routine has led to a change in our habits of using Internet and social media, which in turn are carrying out important updates.Keep reading