How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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Digital advertising: The 5 most important trends to follow in 2021

What will happen to digital advertising in 2021? Will there be an increase or decrease in advertising budgets? How and where should marketers invest most? And what will be the main strategies to reach the right target? Here are some trends that will accompany us in the year following that of the outbreak of the Coronavirus pandemic, which we would prefer to leave behind but that we must take into consideration as it is strongly linked to the trends that we present in this article.

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How to leverage LinkedIn to market your business in 2020

LinkedIn is one of the most effective tools to market your business. In fact, thanks to the many options and features available (some of which quite hidden or underestimated), we have the opportunity to promote our business to a highly specialized target not only through paid ads but also organically. In this article, we offer you a complete overview of the major LinkedIn features, strategies and useful tips for implementing an effective personal profile and company page, as well as a preview of upcoming updates.

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TikTok: What is it, how it works and how to use it for business

TikTok is certainly the social phenomenon of the moment: in just a few years it has been able to carve out a place of honour among the most used and appreciated social networks, perhaps precisely because of its ability to bring together the most creative minds, launch original formats and set trends. But how exactly does TikTok work? What can be done on this platform and how can it be exploited by brands to promote themselves? In this article, we have tried to sum up the key factors that make for TikTok’s success, also looking at the future (rather uncertain on some fronts) of this app.

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Influencer Marketing: how it works and how it has evolved

Our purchasing choices have always been influenced by the opinion of other people: in the past by word-of-mouth and by the advice of friends and acquaintances, today also by influencers. In a society where social networks are an integral part of our life, companies have rethought their communication and marketing strategies to promote their products and consolidate the brand.

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Social Media Marketing: What Are the Advantages of a Targeted Strategy?

The diffusion and easy accessibility to social media platforms led them to become an excellent communication tool. If used correctly they allow companies to obtain a wide spectrum of benefits: the increase in brand awareness, direct contact with your target audience, up to the collection of new leads.

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