The ultimate guide on the main digital marketing KPIs

Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.

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How to create successful Reels

Reels quickly became Instagram’s flagship format, on which Zuckerberg is betting to compete with TikTok. The potential of Reels is very high and knowing how to create them (and be good at it) will be an important skill to have, also in light of Instagram’s intention to create a full-screen scrollable feed, very similar to that of TikTok, which will certainly favour short videos. In this article you will find some tips on how to create successful Reels and what not to do in order to avoid penalties.

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10 things to do to create a successful YouTube video

Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.

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Marketing vs. ROI: Two successful case studies

In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.

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Social Media Advertising: 4 trends to keep an eye on in 2022

Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms. Read the article to find out the 4 social media advertising trends to keep an eye on in 2022.

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How to leverage YouTube to market your business

YouTube is the most used video sharing platform in the world and the second most visited website. Its global popularity makes the platform an essential tool in marketing and communication activities. However, like any other social network, there are some best practices to follow to be successful and make the most of the platform. Let’s see which ones.

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How to use Facebook Business Suite: The complete guide

Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.

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