How to use Facebook Business Suite: The complete guide

Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.

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Evolution and future of social media

Stories, live stream and new functionalities, all with one goal: to offer new features. Social media networks have evolved, and with them also their content and uses. Brands and digital professionals need to be prepared if they don’t want to be left behind. In this article we will provide an overview of the situation of the main social platforms and try to understand in which direction they are heading.

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How and why to build a Personal Brand on LinkedIn

Defining and communicating our strengths and what makes us unique both professionally and personally can prove to be an important competitive advantage in the business world. To do this in the best possible way, it is important to create a Personal Brand that encompasses the qualities, skills and values that characterize us, communicating it adequately. In this article we delve deeper into how to build your own Personal Brand – analysing in detail the advantages it can bring – by exploiting one of the professional tools par excellence: LinkedIn.

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How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

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How to leverage Instagram to market your business in 2021

With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.

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Twitch: what it is, how it works and how to advertise on it

In a scenario in which Facebook, Instagram and Twitter dominate the scene when it comes to communication and promotion, another platform has been able to carve out its own space and become the best known live streaming service in the world: Twitch. Already very popular overseas and among gamers around the world, Twitch is gradually attracting the attention of the international community, establishing itself among the promotional channels preferred by companies. Let’s find out how this platform works and how to effectively integrate it within our social media marketing strategy.

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How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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How to leverage LinkedIn to market your business in 2021

LinkedIn is one of the most effective tools to market your business. In fact, thanks to the many options and features available (some of which quite hidden or underestimated), we have the opportunity to promote our business to a highly specialized target not only through paid ads but also organically. In this article, we offer you a complete overview of the major LinkedIn features, strategies and useful tips for implementing an effective personal profile and company page, as well as a preview of upcoming updates.

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