10 things to do to create a successful YouTube video

Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.

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Marketing vs. ROI: Two successful case studies

In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.

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Social Media Advertising: 4 trends to keep an eye on in 2022

Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms. Read the article to find out the 4 social media advertising trends to keep an eye on in 2022.

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How to leverage YouTube to market your business

YouTube is the most used video sharing platform in the world and the second most visited website. Its global popularity makes the platform an essential tool in marketing and communication activities. However, like any other social network, there are some best practices to follow to be successful and make the most of the platform. Let’s see which ones.

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How to use Facebook Business Suite: The complete guide

Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.

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Evolution and future of social media

Stories, live stream and new functionalities, all with one goal: to offer new features. Social media networks have evolved, and with them also their content and uses. Brands and digital professionals need to be prepared if they don’t want to be left behind. In this article we will provide an overview of the situation of the main social platforms and try to understand in which direction they are heading.

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How and why to build a Personal Brand on LinkedIn

Defining and communicating our strengths and what makes us unique both professionally and personally can prove to be an important competitive advantage in the business world. To do this in the best possible way, it is important to create a Personal Brand that encompasses the qualities, skills and values that characterize us, communicating it adequately. In this article we delve deeper into how to build your own Personal Brand – analysing in detail the advantages it can bring – by exploiting one of the professional tools par excellence: LinkedIn.

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How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

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