How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

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How to leverage Instagram to market your business in 2021

With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.

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Twitch: what it is, how it works and how to advertise on it

In a scenario in which Facebook, Instagram and Twitter dominate the scene when it comes to communication and promotion, another platform has been able to carve out its own space and become the best known live streaming service in the world: Twitch. Already very popular overseas and among gamers around the world, Twitch is gradually attracting the attention of the international community, establishing itself among the promotional channels preferred by companies. Let’s find out how this platform works and how to effectively integrate it within our social media marketing strategy.

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How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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How to leverage LinkedIn to market your business in 2021

LinkedIn is one of the most effective tools to market your business. In fact, thanks to the many options and features available (some of which quite hidden or underestimated), we have the opportunity to promote our business to a highly specialized target not only through paid ads but also organically. In this article, we offer you a complete overview of the major LinkedIn features, strategies and useful tips for implementing an effective personal profile and company page, as well as a preview of upcoming updates.

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TikTok: What is it, how it works and how to use it for business

TikTok is certainly the social phenomenon of the moment: in just a few years it has been able to carve out a place of honour among the most used and appreciated social networks, perhaps precisely because of its ability to bring together the most creative minds, launch original formats and set trends. But how exactly does TikTok work? What can be done on this platform and how can it be exploited by brands to promote themselves? In this article, we have tried to sum up the key factors that make for TikTok’s success, also looking at the future (rather uncertain on some fronts) of this app.

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Influencer Marketing: how it works and how it has evolved

Our purchasing choices have always been influenced by the opinion of other people: in the past by word-of-mouth and by the advice of friends and acquaintances, today also by influencers. In a society where social networks are an integral part of our life, companies have rethought their communication and marketing strategies to promote their products and consolidate the brand.

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6 Marketing Trends 2020 that we can’t ignore

Engaging and establishing a relationship of trust with consumers but also with employees, presenting ourselves as a competent and reliable source in our sector; interactive content enriched by augmented reality; the exponential growth of visual content and voice search; rich snippet and featured snippet; the key role of micro and nano influencers. Here are the most important 2020 marketing trends to follow up-close.

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Social Media Marketing: What Are the Advantages of a Targeted Strategy?

The diffusion and easy accessibility to social media platforms led them to become an excellent communication tool. If used correctly they allow companies to obtain a wide spectrum of benefits: the increase in brand awareness, direct contact with your target audience, up to the collection of new leads.

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