In recent years, short-form videos have become extremely popular on different social media platforms thanks to their ability to capture users’ attention in seconds, entertain viewers and communicate with them effectively and concisely. But how to properly integrate this format into a social media marketing strategy? Read the article to find this out!
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5 social media trends to watch out for in 2023
The world of social media runs fast and evolves constantly. On the one hand, social networks are constantly launching new options and tools. On the other hand, brands and users have increasingly diversified needs. Understanding and being aware of all these changes is key to make the most of all the tools provided by the various social platforms out there. Read this article to discover the 5 social media trends to watch out for in 2023.
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10 things not to do on social media
We all know the best practices for managing a brand on social media. But are we sure we also know what shouldn’t be done when it comes to communication and branding on social platforms? In this article, we list 10 practices to avoid to successfully promote a brand on social networks.
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The ultimate guide on the main digital marketing KPIs
Which are the main KPIs to consider in order to understand the progress of our digital marketing strategies? How are they measured and which ones should be monitored to improve performance? The following article dedicated to digital Key Performance Indicators helps us understand what digital marketing KPIs are, how to choose the ones that best suit our goals and how to read them.
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How to create successful Reels
Reels quickly became Instagram’s flagship format, on which Zuckerberg is betting to compete with TikTok. The potential of Reels is very high and knowing how to create them (and be good at it) will be an important skill to have, also in light of Instagram’s intention to create a full-screen scrollable feed, very similar to that of TikTok, which will certainly favour short videos. In this article you will find some tips on how to create successful Reels and what not to do in order to avoid penalties.
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The irreverent marketing genius of The Boys
The Boys is now in its third season and Amazon is focusing a lot on it, so much so that it has dedicated several multi-channel marketing campaigns to the show. Let’s analyse these strategies.
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10 things to do to create a successful YouTube video
Video marketing is certainly one of the most effective and easily doable strategies for brands, especially thanks to the many tools that have recently emerged that make it easier for those who are not video makers to create video content. And YouTube is definitely the perfect platform for video marketing. However, breaking through the 500,000+ videos uploaded to YouTube every day may not be an easy feat. In this article, we’ve summarized 10 things you need to do to create a YouTube video that has all it takes to be successful.
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Marketing vs. ROI: Two successful case studies
In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.
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Influencer marketing: the trends you should follow in 2022
Creativity, originality and technological innovations are the keywords that will accompany influencers and creators throughout 2022. Read the article to find out the influencer marketing trends of 2022.
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Social Media Advertising: 4 trends to keep an eye on in 2022
Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms. Read the article to find out the 4 social media advertising trends to keep an eye on in 2022.
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