How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

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How to leverage LinkedIn to market your business in 2020

LinkedIn is one of the most effective tools to market your business. In fact, thanks to the many options and features available (some of which quite hidden or underestimated), we have the opportunity to promote our business to a highly specialized target not only through paid ads but also organically. In this article, we offer you a complete overview of the major LinkedIn features, strategies and useful tips for implementing an effective personal profile and company page, as well as a preview of upcoming updates.

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Influencer Marketing: how it works and how it has evolved

Our purchasing choices have always been influenced by the opinion of other people: in the past by word-of-mouth and by the advice of friends and acquaintances, today also by influencers. In a society where social networks are an integral part of our life, companies have rethought their communication and marketing strategies to promote their products and consolidate the brand.

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How Coronavirus changed the digital world and online habits

We are facing one of the most difficult historical periods. Much of the world’s population is forced to stay at home because of the lockdown due to the global Coronavirus pandemic. This radical change in our routine has led to a change in our habits of using Internet and social media, which in turn are carrying out important updates.

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