Social Media Advertising: 4 trends to keep an eye on in 2022

Digital advertising and social networks are constantly evolving. Understanding and being aware of these changes is essential to take advantage of the advertising tools available on the different social media platforms. Read the article to find out the 4 social media advertising trends to keep an eye on in 2022.

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How to leverage YouTube to market your business

YouTube is the most used video sharing platform in the world and the second most visited website. Its global popularity makes the platform an essential tool in marketing and communication activities. However, like any other social network, there are some best practices to follow to be successful and make the most of the platform. Let’s see which ones.

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How to use Facebook Business Suite: The complete guide

Business Suite is a free tool launched by Facebook to facilitate the management of communication activities of business pages and accounts on Facebook, Messenger and Instagram. Read the article to find out how the Business Suite works, how to create an account and better manage your social media marketing activities.

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Evolution and future of social media

Stories, live stream and new functionalities, all with one goal: to offer new features. Social media networks have evolved, and with them also their content and uses. Brands and digital professionals need to be prepared if they don’t want to be left behind. In this article we will provide an overview of the situation of the main social platforms and try to understand in which direction they are heading.

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How to leverage Twitter to market your business in 2021

With over 330 million monthly active users worldwide, Twitter can be a very useful tool in terms of marketing and corporate communication, as it offers visibility and important opportunities for brand consolidation and promotion. In this article we provide a complete overview of the major features of Twitter, strategies and useful tips to promote a brand effectively, as well as a preview of the latest updates.

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Influencers with millions of followers and likes who don’t exist: Here’s who the virtual influencers are

Virtual influencers are becoming more and more popular and brands are investing a lot in them. But why do they do that? How are they different from real influencers? The engagement rate is clear: virtual influencers ensure great performances.

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How to leverage Instagram to market your business in 2021

With an audience of over 1.16 billion people, Instagram offers important opportunities for brands – both thanks to the engaging and captivating formats available and thanks to the innovative forms of promotion, which have allowed the development of new marketing trends, including Influencer marketing. It is therefore not surprising that more and more companies have included Instagram in their communication strategies. In this article we offer you a complete overview of the major features of Instagram, strategies and useful tips to promote your brand effectively, as well as a preview of the upcoming news.

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How to leverage Facebook to market your business in 2021

With over 2 billion monthly active users, Facebook is the most important social network in the world and, if used correctly, one of the most effective platforms for marketing and promoting your brand online. Facebook provides companies with a wide range of tools, options and functions that allows you to achieve your goals and targets. In this article, we offer you a complete overview of Facebook main features, strategies and useful tips to promote your brand effectively, as well as a preview of upcoming updates.

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Social Listening: what it is and why it is important in 2021

Social listening can help us better understanding our audience, market trends, the positioning of our brand and implement a more effective marketing strategy that can concretely respond to the needs of our consumers. But what is it exactly? How does it differ from social monitoring? How is it implemented?

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