Marketing vs. ROI: Two successful case studies

In an increasingly fast-paced world, brands are constantly trying to be at the centre of the attention and promote themselves. More and more often, brands pursue this goal through the use of irony and Instant Marketing techniques aimed at creating engagement and boosting the virality of content. But do these strategies also generate a good return on investment? In this article, we will examine the strategies of two companies to understand how social engagement generated a ROI.

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How to create great content: The science behind Viral Marketing

How come some contents become viral while others don’t? What features should a content have to activate word of mouth? Unlike what one might think, viral marketing is run by specific rules that, if implemented correctly, could determine the success of our brand, products and services. Let’s find out how.

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